ABOUT
I’m Filippo Ottaviani, a 23-year-old digital designer with a degree in Web and Business Communication from Accademia di Belle Arti Santa Giulia (BS). After graduating, I worked for 9 months as a Web Designer in a digital agency, where I gained hands-on experience in real projects, collaborating with developers, marketers, and clients.
For me, design is not just about aesthetics — it’s a language. A way to simplify complexity, guide users, and create meaningful digital experiences. Every interface is an opportunity to improve how people interact with technology, and every detail is a chance to communicate something clear, functional, and intentional.
My approach combines strategic thinking, visual sensitivity, and a strong focus on user needs. During my experience in a real working environment, I learned how important it is to balance creativity with business goals, building solutions that are not only visually consistent but also effective and scalable.
I usually start from research and understanding the context, translating ideas into wireframes, user flows, and interactive prototypes. From there, I develop visual systems that are coherent and adaptable, always aiming to create digital products that feel intuitive, structured, and human-centered.
Minimalism, accessibility, and clarity are the foundations of my design philosophy. I believe in design that reduces noise rather than adding it — that supports the user without distracting them, and that transforms complexity into simple, meaningful experiences.
SERVICES
UX DESIGN
User Research & Strategy
I analyze real user needs and behaviors through qualitative and quantitative research. These insights are translated into design strategies that drive functional decisions, creating user-centered experiences aligned with brand goals.
UI DESIGN
Visual Identity & Interface Design
I craft visually coherent and intuitive interfaces, paying attention to typography, color, spacing, and hierarchy. My goal is to create aesthetically refined, accessible, and consistent designs that elevate the user experience and reflect the brand’s identity.
WEB DESIGN
Responsive & Front-End Development
I design and build responsive websites with clean, semantic code, translating design systems into functional, interactive user experiences. My focus is on performance, accessibility, and visual consistency across all devices.
BRANDING
Visual Language & Brand Identity
I develop visual identities that capture the essence of a brand through logos, color palettes, typography, and tone of voice. My goal is to create a cohesive and memorable brand system that communicates values and builds recognition across all touchpoints.
TOOLS & SKILLS
FIGMA
Collaborative interface design and prototyping
A powerful cloud-based tool for collaborative interface design and interactive prototyping, enabling real-time teamwork.
Adobe Illustrator, Photoshop & indesign
Vector graphics, photo editing, and visual assets creation
Industry-standard software for creating vector illustrations, editing photos, and producing high-quality visual assets.
HTML, CSS & JavaScript
Front-end coding to build responsive and interactive websites
Core front-end technologies used to build responsive, accessible, and dynamic websites.
CMS & Website Builders
WordPress, Elementor (latest version), Framer — tools for building modern, scalable websites
I work with modern content management systems and website builders to design and develop flexible, responsive websites. From WordPress for structured CMS solutions, to Elementor for advanced visual building, up to Framer for high-fidelity, interactive prototypes and modern web experiences.
LET'S WORK
TOGETHER
CONTACT NOW
CONTACT NOW